What To Do When You Hit “The Wall”
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The other night I was watching the movie “Run Fatboy Run” which is a hilarious movie and definately worth seeing. But it talks about when you are running a marathon how there comes a time when you hit a wall and you feel like you cannot go on. Personally I have never experienced this because I am a lazy bugger (though I am failing trying to get fit for the wedding) but it is a concept I am well aware of when it comes to building your business online.
There are times when building your business that you seem to just hit a wall, it is either a wall within yourself or it is a wall in the growth of your business. Over the last 15 days the traffic (and the income ;-)) coming into Smarter Wealth has done a significant jump from about 40 unique viewers per day to around 150 on average. But now I see to have hit a wall and instead of getting around 150 and growing I am getting about 100.
I am so so frustrated because it is my hearts desire to work full time online and in order to accomplish that I need to break through this wall and see a significant increase in my traffic and my income. So I started pondering about what you can do when you need to break through a wall with your business.
See what a lot of smart writers would do is they would write about ‘running’ and relate their business experiences to hitting a wall in running and how they are the same. But as I already mentioned I am not a runner so I do not intend to place metaphors and similies to explain what it is like hitting a wall online. I will just tell you straight up.
I am not a pro but these are the things I will be doing myself and I think they will help me a lot and I also think they can help you a lot too.
1. Be Prepared
When you get into the online marketing game you need to be prepared mentally that you are going to hit a few walls. Some of the most common are ‘writers block’, ‘being sick of it’, ’stagnant traffic growth’, ‘lack of income early on’. Know what you are up against and be prepared to face the wall when you come to it. Learn from others about how they got over this wall BEFORE you get to the wall. An example is the lack of income early on when you are starting. One of the plans you can have to face this wall is to work full time and do it part time until your income increases, or something I am looking at is using my savings/credit to act as a wage so I can work a full year without income and then as my income grows I can lower the amount of savings I am using.
So be prepared for the wall mentally so you can attack it easier when you get to it.
2. Push Harder
Sometimes you are doing the right thing you just need to do it a little bit more. Maybe you are commenting to build traffic but you need to comment more, maybe you are interacting with your customers but you need to interact more. Whatever you are doing if is it working but not as fast as you want it to work then try doing the same thing but go harder. For me I use commenting on other blogs to promote my own blog. In the last week I have subscribed to about 25 new blogs so now I am commenting on about 50 blogs instead of my original 25. This strategy works but I have doubled it so it works quicker and better.
3. Keep Going
Sometimes you are doing the exact right thing and you are doing it the right amount you just need to keep going. Personally I am posting once per day which I believe is the right thing and the right amount for this blog. I can’t go harder because I have to work as well (and I run out of ideas if I try to post more than once per day) so I am going to keep posting once per day and soon the wall will break down as traffic organically grows.
4. Do Something Different
If you have hit a wall and you are finding that the strategy you are using is not working then try something different. If you want a different result then you need to do something different. Examples of a few things I am doing different from most standard MMO blogs is that I am commenting HEAPS, I am posting in forums and I am writing and giving away ebooks, I am doing guest posting. I am tying a lot of different things, not just one avenue. Hopefully this way I can break the wall by using lots of different methods
5. Do Something Huge
Sometimes you need to smash a wall with a lot of force and to bring about a breakthrough in your online business sometimes you need to use a lot of force. Run a competition and give away something massive when people link to your site or are active on your site.
At the start of next month my Top Commentator Competition wins and I am going to be running an even bigger top commentator/link to me competition to pump up the traffic to my site.
I am thinking about giving away an iPod nano (one of the new ones). Would you guys prefer that or would you prefer cash? Let me know.
So those are a few ways to break the wall. If you can add any more to it then please do so by writing them in the comments section below
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September 24, 2008 am30 12:17 am
Hey Ryan,
About the traffic level…if I were you I’d concentrate on link building and on other SEO related tasks. That way Google/Yahoo/Live would send a nice amount of visitors to your blog every day. I know it’s not a special, new idea…but many bloggers forget that visitors from search engines buy products after they clicked on your affiliate link, while other bloggers never click on affiliate links. Just my 2 cents.
JKing
PS.: I’d prefer the iPod nano, but I’m an Apple fanboy, so it’s natural, that I’d choose the iPod.
September 24, 2008 am30 1:02 am
Yeah, i’ll have a nano. Purple please.
September 24, 2008 am30 1:27 am
Wow 2 comments already. I love you guys
@ Young Entrepreneur - I really do struggle with SEO traffic. Though I am now starting to get about 40-50 visitors per day from SEO (nothing significant). I think I really need someone to teach me about this one on one because it is something I am not very passionate about
@ Sean - Nano is better than cash?
September 24, 2008 am30 2:10 am
All businesses have ups and downs. Learn from them and move on.
“I am going to be running an even bigger top commentator/link to me competition to pump up the traffic to my site.”
*grins*
September 24, 2008 am30 2:24 am
I think traffic on webpages is similiar to the weather or the stockmarket. There will definitely be peaks and valleys, but overall, I think you are moving in the right direction. Keep up that awesome posts and break through that wall!
My vote is for the cash
- Jack Rugile
Simple Sapien
Jack Rugiles last blog post..Death By Simplification
September 24, 2008 am30 2:50 am
Found your blog - not through search but rather through a comment you left on another blog.
This is a great list - especially #1. I’m STUNNED at the number of people who are running into walls trying to “break through” the wall and get big traffic without first laying the proper foundation.
EZ Marketing Tools last blog post..Secrets to Blogging Success - Your Blog Content
September 24, 2008 am30 3:04 am
Well, you gained a new reader by commenting on another website, so that is working. I enjoy reading your struggles as I am just starting to work on my blog. I look forward to seeing how you progress.
rebels last blog post..Have Friends and Make Money
September 24, 2008 am30 3:10 am
First of all I just found out you’re twenty and getting married!! You crazy fool
Secondly, how about not running a competition at all, taking that money and getting some ppc traffic to the blog and experimenting how that works out?
Clog Moneys last blog post..I’ve only gone and created some plugins.
September 24, 2008 am30 3:18 am
Another idea… If you have hit a wall how about a competition against another blogger to increase your traffic?
btw that’s not a challenge from me :).
Clog Moneys last blog post..I’ve only gone and created some plugins.
September 24, 2008 am30 7:37 am
i often hit the wall. some times it is hard to pass them by. And some are quite recurring…
September 24, 2008 am30 10:47 am
Look at long term initiatives to get traffic ..contest is a short term gain..invest in your site and in getting in organic traffic
ZK@WebTrafficROIs last blog post..4 Proven Email Subject Lines
September 24, 2008 am30 7:10 pm
Great tips, I most importantly like that your message is not to give up, because only when you quit can you fail.
Push harder and keep going, Stumbled and subscribed to your feed. If you like my site please feel free to do the same
Cheers,
Glen
Glen Allsopps last blog post..10 Things You Are Not
September 25, 2008 am30 4:41 pm
Hi Ryan,
First off, You’ve created a fantastic blog, well done.
But about the traffic issues, you’ve obtained a modest amount of traffic, and you’re in need of sustaining it.
My suggestion would be to analyze your traffic data and ask yourself the following questions: Where is your traffic coming from? Where are your visitors clicking? Once these points are identified, you need to build on them. What interests my readers the most?
That’s my suggestion. Hope it helps.
John
September 25, 2008 am30 4:50 pm
I don’t like walls bro!
I try to duck and dodge them!
I think this can be avoided with the proper planning before a blog launches.
Having the timeless material ready, guest posts ready, and everything else before the blog even goes live.
This way, things are much, much easier on you. And you can concentrate more on traffic and less on content.
Great point and excellent topic Ryan!
September 28, 2008 am30 1:40 pm
Hmm wall.. I don’t hit walls… I hit the ground..I go down hard rock bottom.. XD I concentrate on traffic but even I get a decent traffic still low earning
never reached the 100$ milestone..
October 1, 2008 am30 10:31 pm
Never stop trying to push harder! When the going gets tough, the tough get going!
October 2, 2008 am30 10:35 am
Good stuff, Ryan, I like the suggestions. Particularly, I like the do something different, then do something huge.
Go big or go home, that is my mantra these days. It is wild because doing something you never done for you can be great because it will push you to new heights and give you some insight that you may have never though of before.
October 2, 2008 am30 9:59 pm
You should give away cash.
And regarding your post: everybody hits a wall, but most of us fail at the “keep going” rule. It’s so easy to give up…
October 2, 2008 am30 11:51 pm
about the movie you mention. I haven’t seen it before. The tips is great, I might want to try the do something different.
October 4, 2008 am30 10:23 pm
What you are saying are exactly true.. first thing about the physical it is true that when u are running in a marathon competition and hit a wall u feel like u cannot go on… #3 is to keep going is the best of all for me..
October 11, 2008 am30 7:13 pm
The most important thing before starting a business is that there are going to be some investments….for some people its money and for some its time…if you give up so early you will never be successful..
October 14, 2008 am30 4:52 pm
well.. earning money from my blog is a just a 2nd major thing i want to do… what i really want is fun hehe:) that’s why my blog is all about fun ^.^
Escoofields last blog post..First day being a fire fighter
October 18, 2008 am30 7:19 am
me too just want to pay my bills for my phone bills
October 19, 2008 am30 4:26 pm
hey escoofield i agree with you …i blog becaues i like blogging…money is secondary
Rahul Jadhavs last blog post..Choosing A Niche For Your Blog
November 16, 2008 am30 9:53 am
when you hit the wall, stand back up and jump over the wall!
Eric Tans last blog post..Dear Mr. Obama
November 16, 2008 am30 2:34 pm
you need a lot brainstorming too!
Sherrys last blog post..New Media Super Contest Launched @JoeTech